is the world's best known brand.
the origin of its name and logo are difficult to determine.
Hans Wilsdorf, who founded the brand in 1908, wrote:-
sought to create a name that would be easy to pronounce in
all European languages and that could easily and elegantly
grace the dial of a watch"
- a crown with five branches tipped with pearls - may possibly
be the five fingers of the hand, although this hypothesis
is not confirmed by Rolex archives.