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Written by BJSOnline (January 2006)
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Introduction

Rolex Geneva understood before 1950 that a market was developing for Dive Watches but its entry into The Market Place had to be spectacular and linked with Historic Achievements. The Piccard Family played an important part in the future direction of Rolex Geneva and it is only correct that their history should be a part of any article on the Deep Sea Special.


The Piccard Family

Auguste Piccard (physicist, aeronaut, ballonist, hydronaut)
Jacques Piccard (hydronaut)
Bertrand Piccard (aeronaut, ballonist)

Jean-Felix Piccard (organic chemist, aeronaut, and ballonist)
Jeannette Piccard (wife of) (aeronaut and ballonist)
Don Piccard (balloonist)

We are all familiar with Royal Family sagas and Banking Dynasties, but never before has a single family so dominated the World of Exploration as Auguste, Jacques and Bertrand Piccard. They have been inventing and exploring for 3 generations.

According to the French Association Jules Verne Adventures: "Only the lunar astronauts can rival the Paccar’s in symbolizing mankind's 20th century scientific and human spirit of adventure, as inspired by Jules Verne".

The conquest of the stratosphere and the deepest ocean, the first flight around the world in a balloon - such is the stuff of legend, of Captain Nemo and Phileas Fogg.

The Piccard family is noted for undertaking challenges. Jacques' father Auguste Piccard twice beat the record for reaching the highest altitude in a balloon, in 1931-32. Jacques' son Bertrand Piccard was the first person to fly around the world nonstop with the balloon "Orbiter 3" in March 1999.


Auguste Antoine Piccard (January 28, 1884 – March 24, 1962)

Auguste Piccard, born on January 28, 1884 in Basel, Switzerland, was professor of physics at the Swiss Institute of Technology in Zurich and then at the University of Brussels. Friend of Albert Einstein and Marie Curie, he made possible modern aviation and space exploration by inventing The Pressurized Cabin and The Stratospheric Balloon.

He made the first ascents into the stratosphere in 1931 and 1932, reaching heights of 15,781 metres and 16,201 metres respectively, to study cosmic rays. He became the first man to witness the curvature of the Earth with his own eyes.

Applying the principle of his stratospheric balloon to the exploration of the deepest oceans, he built a revolutionary submarine, which he named the Bathyscaphe. Diving with his son, Jacques to 3150 metres in 1953, he became the man of both extremes: having flown the highest and dived the deepest.

Meanwhile, his twin brother, Jean, had emigrated to the United States where he had become a chemistry professor, and with his wife Jeanette made another ascent into the stratosphere. Jean's son, Donald, continued the aeronautic tradition by pioneering the revival of hot-air ballooning in the 1960s.

Auguste Piccard, Commander of the Legion of Honour and the Order of Leopold, was famous for spectacular inventions but he was also a scientist of universal scope. His thesis in physics concerned the magnetization of water. He identified Uranium 235, which he called "Actinuran."

An experiment he conducted in a balloon, proved part of Einstein's Theory of Relativity which had been called into question. He constructed the most precise scales, galvanometers and seismographs of his era.

His obsession with exactitude earned him the nickname of "the extra decimal place".


Jacques Piccard

Born in Brussels on July 28, 1922, Jacques Piccard initially studied economics. His contacts with the business world helped to raise funds for his father's second bathyscaphe.

Jacques then changed his career and worked with his father to build what was to become the bathyscaphe Trieste. Diving with Auguste, he broke numerous records before himself capturing the World Record for the deepest ever dive, 7 miles down to the bottom of the Marianas Trench.

After his father's death, he continued the family mission constructing four mesoscaphes - submersibles designed for medium depths. These were:

The Auguste Piccard, the world's first passenger submarine. At the 1964 Swiss National Exhibition in Lausanne, she took 33,000 tourists to the depths of Lake Geneva.

The Ben Franklin, with which Jacques explored the Gulf Stream in 1969, drifting 3000km in a dive that lasted a month.

The F.-A. Forel, an easily transportable pocket-submersible, in which Jacques made more than 2000 scientific and educational dives in European lakes and in the Mediterranean.

The PX-44, prototype of a new-generation passenger submarine, designed for series production.

Founder and Chairman of the Foundation for the Study and Protection of Seas and Lakes, based in Cully, Switzerland, Jacques has a highly creative mind like his father.

In addition to those that were built, he also produced several dozen other designs for scientific and industrial applications, which unfortunately failed to be realized for lack of finance.

Pioneers are always ahead of their time…..thus it is no wonder that Rolex wanted to be associated with The Piccard Family.


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