However, the celebrities are not the
only reason for their storming popularity. Rolex has
a prominent position in sports because of its flawless
designs that make them resilient to the wear and tear
that comes with success in sports. Whether they are
dunked in thousands of metres of seawater or encrusted
with frost at high pressures on the top of mountain
peaks, Rolex never seem to fail. “From the bottom
of the ocean to the top of Mount Everest”, the
marketing of Rolex watches has been carefully orchestrated
not only by Rolex itself but also by the new breed of
Rolex Vintage watch dealers.
There
are many reasons why Rolex watches are such delightful
collectables apart from their power of granting supposed
celebrity status and their durability to whatever is
thrown at them. Firstly, there is a history and tradition
behind Rolex. They virtually invented the modern day
wristwatch, the water resistant case, and the self-winding
mechanism among other innovations and contributions.
They also produce more COSC certified watches then any
other watchmaker, and have done so for many years. Rolex
is also one of the few watch houses that produces their
own movements (most other brands of mechanical watches
buy movements made by other companies). In fact, Rolex
meticulously controls the production of nearly every
last part, in every last component that are used in
their watches. It’s one of the many reasons why
their watches cost more, and one of the things that
makes Rolex so special.
Rolex
caters to every Professional and Fantasy
Rolex
have always been ahead of its time, its vision is second
to none, and it not only understood the importance of
tool watches before any other watch manufacturer but
stayed the course even though the watches were not very
popular in the 1970’s. All great companies have
based their success on brand familiarity. Porsche and
Mercedes Benz are other fine examples. The basic design
is the same, but tweaking occurs every few years. Rolex
went one step further, it catered to every profession
and fantasy.
There
is something for everyone, and more. Rolex Collectors
also have the opportunity to create a specialist collection
such as Rare Dive watches or Daytonas. Then there are
model and dial variations, hybrids, prototypes, special
editions, special orders, presentation models, Double
Name Rolex, and the list goes on.
It
is enough to keep one occupied for a life time. Just
when you think you got it all, a never been seen variation
is discovered. A few years ago, The Rolex Single Red
Sea Dweller was a myth, and The Rolex Single Red Sea
Dweller or a DRSD without a Gas Valve was only a myth.
Today it is a reality.
The
Pre-Daytonas Chronographs
References are 4500, 4537, 5034, 6032,
6034, 6232, 6234, 6238.
The
Pilot / The Rolex GMT
The
Rolex GMT indicates simultainously the exact time in
two chosen time-zones, acoording the reqirements of
the moment. They may be GMT and New York, the time in
Moscow or Hongkong, or any other two places in the world.
The Rolex GMT was designed to meet the demands of Pilots
and Crew Members of Commercial Airliners, and also proved
to be a valuable aid for Sea Captains, Memebers of the
Armed Forces, and Tavelling Business Excutives.
Steel
References are
6542, 1675, 16750
The
James Bond Submariners
The
Rolex Research and Development department had been processing
these watches many years before official introduction,
and the Rolex Submariner appears in the underwater documentary
"Le monde du silence" in 1953. Thus IMHO the
first Submariner to be produced by RWC was the Model
6200. The younger reference number adds substance to
the logic.
The
Rolex Submariner, introduced in the early 50’s,
laid down the tracks upon which most of their competitors
would follow. From the rotating bezez to the flip lock
clasp and extension link (to wear outside a wetsuit
with the minimum of fuss) - all Rolex innovations. Rolex
invented the business model for future generations.
He who is first to the market place with a new product,
wins.
The
Rolex Big Crown Submainers are, today, very highly prized
by serious Rolex Collectors.
References
are 6200, 6204, 6205, 6536, 6536-1, 6538, A6538, Double
Ref 6538/6, 5508, 5510
The
Diver / The Rolex Submariner
The
Rolex Submariner is a watch especially designed for
all submarine and aquatic activities. To safely explore
the world beneath the sea a reliable watch is essential.
Deep sea divers, underwater explorers or fishermen know
that their lives depends on knowing
how long their air supply will last, how long they have
been underwater and how much time they must spend at
each decompression stage on their steady ascent to the
surface.
For
them, Rolex, the pioneers of waterproof wristwatches
have created a pressure proof watch guaranteed waterproof
to a depth of 200 metres. The Rolex Submariner, the
officially approved diver’s watch of may of the
world’s navies has specially designed markers
and hands for easy reading at a glance even in the twilight
of deep water. The auto lock safety revolving bezel
which can only be turned by pressing down on the bezel
is doubly calibrated in fives, from 0 to 60, and in
units from 0 to 15. The 0 mark can be set against the
second, minute or hour hand and elapsed time can be
read quickly on the calibrated bezel.
The
Rolex Submariner is a strong and reliable wristwatch,
the importance of which has already been recognised
by those concerned in sea going or submarine activities.
Originally conceived as a contribution to the sports
of underwater exploration, the Rolex Submariner has
now also become one of the most popular models in the
Rolex Sports watch range.
References
are 5512, 5513
